This Annual Session ushered in a new era of communication, and we asked members to interact with us, their fellow attendees, and their colleagues from around the state and country. Now that the dust has settled on a busy conference filled with CME, business meetings, and special events, we want to encourage you to continue the commentary.
So…what did you think? How were our posts/pictures/tweets? What can we do to improve our communication and interaction with you? And, in a very simple sense, what did you like or not like about our effort (so we can be better next time)?
As a recap, the total effort centered around the Annual Session Social Media Portal – http://tafp11.txfamilydocs.org/ – a page within our TXFamilyDocs.org blog. We had an ASSA Flickr stream updated nightly, as well as a daily news wrap. Staff tweeted more frequently than posting on Facebook, but that goes along with the urgency of the platforms.
The highlight of the conference was our live stream of the lecture “Know Before You Sign! What to Look for in a Physician Employment Contract, Including Employment by Non-Profit Health Corporations.” Though it occurred from 5:15 – 6:15 p.m. on a Saturday afternoon, we had about a dozen viewers join us live, and we continue to have hits on the archived video on our Ustream channel: http://www.ustream.tv/channel/texas-academy-of-family-physicians. We even received a shout-out from Dr. Sevilla on his Family Medicine Rocks blog for this effort.
As fleeting as it seems, there is a certain longevity to social media tweets and posts, and I encourage you to revisit them. There is still time to upload pictures to our Flickr account (become a member and join our group: http://www.flickr.com/groups/txfamilydocs/), and it only takes a minute to scroll through our tweets and Facebook posts.
And, as mentioned above, this conference provided the building blocks for what we hope will be a larger effort to draw in our members and connect them beyond the walls of a host hotel. Watch as we work to further integrate all of our social media platforms at future conferences, and also please continue sending your suggestions. That’s the beauty of social media – it’s not about the person with the account password, it’s an fluid stream of interaction constructed for and by its contributors.